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Tustin Corridor: Target offers expanded grocery section

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Shoppers can buy just about everything at Target now.

An extended grocery section with fresh produce and meat was added to the Target at 2191 N. Tustin St.  in October.

Approximately 108 such sections have been added to Target stores across the U.S., with 15 in California.

The company plans to grow the number of what it calls “P-Fresh” sections this year to about 350 new and remodeled stores in the U.S., said Jana O’Leary, a Target spokeswoman.

“We are focused on offering guests items that are on their shopping list every week,” she said. “We’ve received incredible feedback so far.”

Adding a P-Fresh section has required some Target locations to decrease apparel and accessory areas.

Kay Johnstone, a Target customer, shops at the P-Fresh store because of its proximity to her home and its convenience. She often receives coupons in the mail that she is able to use at the store.

“I think it (P-Fresh) is a great idea. The prices and good, and the selection is good,” she said.

However, Curtis Najayama, manager of Produce World, 1885 N. Tustin St., disagrees.

While businesses like Target and Albertsons buy food through a distributor for hundreds of their stores, Produce World only purchases food for one store, Najayama said.

“Target is more about quantity than quality,” he said. “Being that big means they can dictate how much they want to buy and sell the food for.”

– Caroline Stegner

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Tustin Corridor: Target offers expanded grocery section is a post from: Orange City Watch


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